Company:         Whitefont Technologies

Website:           www.whitefonttech.com

Eligibility:         Any Graduate

Experience:      2 - 4 yrs

Location:          Trichy (Kallukuzhi) & Chennai

Job Role:          Senior SMO Analyst

JOB SUMMARY:

Company Profile:

Whitefont Technologies is a chennai based Leading IT Consulting Company engaged in Web Application Development, Website Design and Development, 2D and 3D Animation, Mobile Applications & Digital Marketing – serving to Large & Diverse Clientele in Banking, Hospital, Health, FMCG, Telecom, Insurance & Real estate Industry, covering Geographical Region of North-American, German, Indian & Swiss Market.

Job Description:
1. Perform keyword research in coordination with internal business objectives to optimize existing content and search for new opportunities

2. Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends etc.)

3. Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.

4. Implement link building campaigns in coordination with digital marketing team and assist in development and execution of communication/content strategies with SEO goals.

5. Working knowledge of ad serving tools (e.g., DART, Atlas). Experience in setting up and optimizing Google AdWords campaigns.

6. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.

7. Monitor and evaluate search results and search performance across the major search channels and assess against goals (ROI and KPIs).

8. Strong communication skills and high standard of written English; Ability to express thoughts logically and succinctly.

Candidate Profile:
Experience: Minimum experience of 2 - 4 years in Search Engine Marketing (SEM)